Facade Design & Render

Americana Factory

24 / 01 / 2025

In this project, the scope was designing the facades and rendering them using Lumion.The facade features a dynamic, slanted design with perforated triangular panels, creating depth and visual interest.Bold blue angular fins frame the "Americana" signage, contrasting with the light-colored metal or composite panels, while the building’s color scheme reflects Americana’s brand identity. Palm trees and well-integrated lighting elements contribute to an inviting streetscape, balancing the industrial function with a sleek, contemporary identity.

Programs used

MOOD BOARD

AMERICANA

BLUE

AMERICANA

RED

AMERICANA

WHITE

METAL

CLADDING

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Research using Chat Gbt's AI

Prompt 1: What do you know about Americana's Food company?

Prompt 2: Imagine that you are an architect designing a factory facade for americana food industries factory what elements would use in designing the facade.

Prompt 3: Can you find photos of American's Buildings.

Americana's Restaurants International PC

Extracting useful Information from Chat Gbt

Corporate Identity and Branding

Logo Integration: feature the Americana logo and branding on the facade, using signage or architectural elements.

Colors: Use the company’s brand colors (e.g., red, blue, and white) in materials, accents, or lighting.

Iconography: Subtle motifs inspired by the food industry (e.g., wheat, utensils, or geometric food shapes) can be used as design elements or perforated metal patterns.

Americana's Buildings

Americana's Restaurants International PLC: Building use modern metal cladding in the grey colors & shows brands logos

Americana Plaza: Building also use modern metal cladding in the white colors & shows brand's logo.

Americana Gulf Food Company: Building also use modern metal cladding in the white colors & shows brand's logo.

Americana's Restaurants International PC

Americana Plaza

Americana's Gulf food Company

MOOD BOARD CREATION

Logo Integration: Americana logo Geometry

Colors: Americana's Colors of Red, Blue And White

Iconography: Triangular symbolic geometric motifs made with perforated metal patterns.

Americana's Buildings: Maintaining use of colors and materials that were used in other Americana's Buildings

FACADE DESIGN

Combining Americana's Identity and Branding and Americana's old buildings style with the mood board's modern aesthetics to create the new building facade.